Kayla Sweeney’s CV
Healthcare marketing strategist and copywriter with 11+ years of agency and in-house experience across pharma, health tech, and B2B healthcare. Biology-trained and MLR-fluent, with a track record of building and sustaining brand narrative ecosystems — from messaging architecture and voice development to long-form content strategy and HCP/DTC campaign work.
Equally comfortable as a senior individual contributor and in a supervisory capacity. Known for developing deep brand fluency quickly, maintaining narrative continuity across extended engagements, and translating complex science into clear, compelling, compliant copy.
Therapeutic area experience
oncology · dermatology · weight management · women’s health · rare disease · pulmonary (asthma/COPD) · immunology/autoimmune · infectious disease · allergy
Recent Experience
Freelance ACD, Copy
Saatchi & Saatchi Wellness
2022, 2023, 2025/6 | Remote
Recurring engagement across three multi-month contracts; returned for successive launch campaigns as a trusted senior resource.
Supported full HCP and DTC launch of SKINVIVE (2022), developing promotional copy across print, digital, and sales force materials through MLR
Led DTC copy for VEOZAH launch (2023), including messaging hierarchy, consumer education content, and campaign copy across channels
Returned for VEOZAH lifecycle and Guardant Health campaigns (2024–2026), providing senior copy and strategic narrative support across both brands simultaneously
Operated as an embedded senior writer within agency team structures; collaborated directly with brand, strategy, and regulatory teams
Senior Content Strategist & Copywriter (Consultant)
Currax Pharmaceuticals – CONTRAVE Brand
Oct 2022 – Nov 2025 | Remote
Long-term in-house embedded engagement; served as primary content and copy resource for a leading consumer weight management brand.
Owned monthly content planning sprints, aligning blog, social, and CRM email campaigns to unified content themes informed by promotional strategy, cultural trends, and social listening
Developed reactive content in response to audience behavior — including a dosing FAQ article prompted by high Facebook inquiry volume that became one of the brand’s top-performing blog posts
Maintained brand voice and messaging continuity across a three-plus year engagement, functioning as institutional memory across internal teams and agency partners
Managed MLR annotation and submission process for all copy projects, including direct linking and anchoring in Veeva Vault PromoMats
Brand Strategist & Senior Copywriter (Consultant)
CLFA Collective
Led creative strategy and brand architecture for healthcare rebrand engagements, developing messaging platforms, brand voice guides, and narrative frameworks from the ground up
Partnered with brand leads on launch strategy for growth-stage and PE-backed healthcare organizations; translated business positioning into differentiated brand identity and copy systems
Sept 2024 – March 2026 | Remote
Strategic marketing collective providing brand and creative strategy to healthcare companies undergoing rebrands or growth-phase launches.
Prior Experience
VP, Group Copy Supervisor
Group Copy Supervisor
Copy Supervisor
Spectrum Science
August 2018–October 2021
Bullets for Spectrum
Senior Copywriter
Copywriter
Junior Copywriter/Copy Intern
Juice Pharma Worldwide
August 2014 – July 2018
Bullets for Juice
Education
B.S., Biology / Biological Sciences
University of Pittsburgh
Pittsburgh, PA
Dean’s List · HHMI Undergraduate Summer Research Program Grant
Skills
Promotional Copywriting (HCP & DTC) · Brand Messaging Architecture · Content Strategy & Editorial Planning · Brand Voice Development · Thought Leadership Strategy · MLR / Regulatory Copy Compliance · Scientific & Clinical Messaging · Campaign Concepting · Launch Brand Strategy · Rebrand & Narrative Overhaul · Copy Supervision & Team Direction
Programs
Microsoft Office Suite · Adobe Acrobat Pro · Claude · Figma · HubSpot · Veeva Vault PromoMats