Kayla Sweeney

Science-forward senior copywriter for healthcare, pharma, and health tech

What I Do

*

What I Do *

I have a biology degree and 11+ years of experience in advertising and marketing, all in the healthcare space. Telling clear, compelling stories informed by real, life-changing science is my specialty… but getting it all to pass regulatory is my superpower.

  • I write promotional copy that actually gets read—by doctors, patients, and everyone in between. Clear, strategic, and calibrated to whoever's on the other end of the page.

  • Think of it as translating a brand’s DNA into its voice and story. I build the messaging frameworks that keep everything a brand says feeling intentional and connected.

  • I've learned to write with the review table already in the room. The result is copy that's annotated, defensible, and still actually good—fewer redlines, less back-and-forth.

  • Biology degree here, which means I don't need the science pre-digested before I can write about it. I can go deep on mechanism, read the data, and come back with messaging that's both accurate and human.

  • This is where the fun lives. From full campaign platforms to a single activation idea that makes a room go "oh, that's good," I bring concepts that are strategic underneath and engaging on the surface.

  • Not just "what should we post," but why, for whom, in what order, and toward what end. I help brands build content ecosystems that have a through-line instead of just a backlog.

Preview My Portfolio